In today’s #MeToo era – a vital period of change and enlightenment – Illumi.Nation is here to answer an important question: what’s next? 

It’s up to us all to define a new reality and create the world we want to live in. llumi.Nation provides the platform for honest conversation to discuss solutions and turns lessons into actions.

Illumi.Nation will host a series of national dialogue events to build an engaged community invested in creating a balanced, thriving society for women and men.

This process starts by understanding the constraints and limitations which gender stereotypes have placed upon us, and what’s required to step out of this status quo and into the new.

It’s more than an event. It’s the foundation of a courageous movement,  and is set to brighten what’s ahead.


'The Power of Authenticity’

29 August - Roodebloem Studios - 18H00

The launch event explored the topic of ‘The Power of Authenticity’. Inspirational celebrity panelists shared their stories of how authenticity helped them achieve success in their business and personal lives.  

By connecting a group of inspirational young people with powerful role models on the panel, the outcome was truly Illuminating.


Lelemba Phiri

Angel investor and entrepreneur

Lelemba is an award winning educator, writer, keynote speaker and gender-lens angel investor.

Carl Wastie

KFM drive time host

Carl has served in the entertainment and media industries in South Africa for over 12 years.

Dave Duarte

Educator & speaker on digital age leadership & social marketing

Tech savvy, creative, and results-oriented, The World Economic Forum lists him as Young Global Leader.

Nicola Probyn

IllumiNation co-founder

Co-founder of IllumiNation, Firecracker Events & Marketing and Africa Scotland Business Network.

Moderator: Sylvia Baldock

Become More Significant Founder

Sylvia empowers Business Leaders, teams and Entrepreneurs to recognise the unique value they bring to the workplace and to lead with confidence and pu


    Illumi.Nation wants YOU to be part of the dialogue.

    This is about collective ownership. Not a ‘how to’ info session. No death by PowerPoint, awkward networking or formal seating.

    We’ll even commence with a 5 min group meditation to get those positive and inspired vibes going!

    Although women are currently the most active participants in this conversation, Illumi.Nation welcomes men with open arms and will always have male representation in our topic of discussion. This is about restoring balance after all…

    Illumi.Nation is future focussed. We’re providing the exciting space for solutions and collaboration to inspire actionable results.

    We’ll even document the key outcomes of each event and share it with the world.

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    Nicola Probyn

    I’m Nicola and I’m the co-founder of Illumination. My background is in marketing and brand development, but like every other human being on the planet I have a story to share about how societal conditioning has affected how I ‘show up’ in the world. 

    As a mother of two incredible, sparkly children I would love them to grow up in a world where their uniqueness is embraced and celebrated, that they are recognised as being whole just the way they are and that their environment allows them to discover who they truly are. Why put limitations on them because of an antiquated view on how men and women should behave or what their roles should be?

    Claire Alexander

    Hi, I’m Claire, a 36 year old Scottish lass and the co-founder of Illumi.Nation. I’m a mother, daughter, sister, wife, friend and business partner but not necessarily in that order. I’m also ‘one of the boys’. Many of my friends are male and I’m very in touch with my masculinity, or, rather, what society tells me is ‘masculine’ – excelling in sport, competitive, muscular, mentally tough, educated in business, business owner, rebellious.

    I started to struggle with my identity in my early 20s. When societal constructs are declaring women need perfect eyebrows to fit in, my happiness is fitting on new boxing gloves, and wearing sports wear to work. Confusion set in.

    I moved to South Africa when I was 23. In this time, I co-founded and built a successful event management and marketing company, Firecracker, from scratch, with Nicola. We also co-founded the Africa Scotland Business Network. I’m an award winning events manager, with a focus on sensory event design. My passion is designing spaces and experiences which incite positive attitudinal and behavioural preferences. This might come in handy for Illumi.Nation!

    South Africa is where I unleashed my authentic self again. It might be a coincidence but learning to live as my true self, is when everything started going right. Illumin.Nation has been designed to allow people to discover and bring their real selves to the table through open dialogue, and most important, to be heard. This is how we see real societal solutions shining through.


    these awesome companies support us

    Proudly South African, Strawberry Lips is famously known for its gold tequila laced with strawberry cream liqueur; and in many circles, is also known for encouraging and supporting a culture of strong, empowered and successful South African women.

    “We feel it’s important for us as a brand to play a role in contributing to the shaping of future South Africa,” says Strawberry Lips Marketing Manager Vanessa Nel. “To partner with a platform such as Illumi.Nation gives us the opportunity to inspire, connect and motivate all women in South Africa to step into their unique power.”


    • Old Castle Brewery, Woodstock
    • 082 965 7362